For those of you who have paid-subscription tv…here is a fun and EASY homework assignment that will exercise your cognitive reasoning skills while the tv is on.
Turn on one of the twenty-four/seven “news” shows and watch the commericals. Yes, the commercials. No forwarding through them, that will be cheating.
Here is what you’re looking for - Advertisements for Things You Can’t Directly Buy.
Examples -
“Ask your doctor” medications.
Petro-products that have nothing to do with filling up your car.
“Clean” coal.
Heart-warming commercials from Big Companies like Monsanto.
Stuff like that. Watch one solid hour. Write down every ad.
Then ask yourself…
“Why is Corporation X spending a million dollars to feature their goods to an audience that cannot run out to the store and purchase said goods?”
Can you think of an answer? Come on, think hard…you did not just spend an hour exercising your critical thinking skills for nothing, did you? Think. Why did Exxon just show you how awesomely they love the polar bears and the baby seals and the spotted owls? Is it because Exxon has magically materialized its cold-heart into a bleeding one? Could it BE that simple?
Or could it be even simpler?
Did you record the hour? Good. Now go back and re-watch the “news story” segments that were sandwiched in-between the ads. Don’t just sit there and blithely absorb the “news story” like a sponge. This is a bit like putting together a puzzle, or successfully achieving a finsihed crossword puzzle. Look for connections.
For instance…following the segment about “terrorists”, did you happen to notice an ad for General Electric (or some other Giant Corporation that makes millions of dollars off tax-payer money that is allocated each month to catch terrorists). And right before the segment about the evils of socialized medicine, did you notice the ad for “Medicare Advantage”? Ah ha! Medicare is evil and socialized, so there goes my theory, huh? Nope, not one bit. Medicare ADVANTAGE is not an evil socialized thing, it just sounds like one. Medicare Advantage in fact is just as “government-run” as your favorite Big Bank. Oops! - bad example. Well, at any rate, Medicare Advantage is a PRIVATE interest, just like Blue Cross / Blue Shield. Speaking of which, if you see a Cross / Shield ad, fathom the possibility that one of the coming “news” segments will feature some cool, new, spiffy technology doctors in Indonesia are using to treat cancer, and how we someday might get that same technology here, if only the FDA were not there to stop it. But since it is, Blue Cross / Blue Shield will send you to Indonesia for treatment - iiiiiiiiif the price is right. Purchase coverage wisely, my friends. This is not your grand-daddy’s health insurance plan.
Your homework assignment (if you should choose to accept it) is to CAREFULLY observe what you are being shown and to ask yourself, “Why am I being shown this?” If your critical thinking skills are even remotely intact, you might start to ponder the same thing about ads you find in magazines, hear on the radio, see during your favorite weekly tv dramas, and are exposed to in other “news” formats (local tv / radio). If your critical thinking skills continue to become aroused, then it might not take too long before you must stop and ask yourself a very simple question…
“Do I REALLY want to take the red pill when the blue one will result in MUCH less thinking?”
I submit, if you’re brighter than a two watt light bulb, you will take the red pill and deal with the consequences - even if for one reason only. And that reason is - the truth really DOES set you free. Freedom is not some quantifiable concept that you can wave a flag at and feel “proud to be an American”. Freedom is what comes from doing your damnest to hold yourself and your fellow citizens to account for the betterment of ALL our lives.
I know, that sounds so socialistic. Well, guess what? We ARE a social animal. It’s time we start acting like it.
Tags: corporate media, tv